Baby Planner Basics

by Kellie Mejia

planning calendarAs an expectant parent, you are putting time and energy into countless decisions regarding your baby. Selecting a baby planner is no different.

What is a Baby Planner?

A baby planner is a personal consultant to new and expectant families who offers support and knowledge in the journey of parenthood. You want someone who will spend time with you and share in the very personal aspects of pregnancy, childbirth and parenting.

What Services Does a Baby Planner Provide?

The primary service that defines a baby planner is the offering of custom baby gear and registry consulting services. Baby planners provide research and extensive knowledge about baby gear and can recommend products that will fit a family's lifestyle. They allow families to focus on what they truly need and want, while helping them save money by not buying or registering for products they will rarely use. Some offer services up through the birth, while others offer support all the way through the toddler years.

Most companies offer a la cart or bundled services. In addition to product research and consultations, baby planners can provide registry assistance, eco-friendly preparations, nursery organization and design, childproofing, daddy training, childcare plans, and hiring support services (lactation consultants, doulas, nannies.)

The products and services that families choose to utilize is a very personal choice, and the consultant will consider lifestyle, values, and taste preferences to determine which products fit best for the baby and for the family. There are also many other considerations that families can request the baby planner consider, such as cost and local availability.

Baby planning is a relatively new industry, so the duration of employment as a baby planner is not always indicative of a consultant's ability. Several baby planners report that they informally consulted friends, family members, and neighbors for years before they turned consulting into a career. Conducting interviews with potential baby planners can provide families with the information necessary to move forward in planning. Some important questions you might ask include:

Questions to Ask When Hiring a Baby Planner

  • What trainings and experiences do you have that are relevant to baby planning?
  • Do you hold any certifications relevant to your company offerings?
  • How often can I expect to hear from you? How often may I contact you?
  • How do you prefer to communicate with clients?
  • Which primary baby planning services do you provide?
  • Do you have references? Can I contact them if I decide I'd like to move forward?
  • When conducting research which resources do you consult?
  • Do you have any manufacturing contacts?
  • Are you a member of any professional organizations, such as the Better Business Bureau or the Chamber of Commerce?
  • How many clients do you take one at one time?

Answers will vary based on the baby planner's vision, business contacts, and personal experiences. After concluding your interview, verify the information and contact the references provided. Trust is a vital component in your relationship with your baby planner.

Kellie Mejia is the Vice President of Baby Planner, Inc., a parent company of Sweet Pea Baby Planners located in Charlotte, NC and Denver, CO.

Copyright © Kellie Mejia. Permission to republish granted to, LLC.