The Good News = Free Mortgage Payments...
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Thread: The Good News = Free Mortgage Payments...

  1. #1
    Community Host Alissa_Sal's Avatar
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    Default The Good News = Free Mortgage Payments...

    http://www.aolnews.com/2011/04/12/ne...o-a-billboard/

    For the lucky homeowners, Adzookie promises to cover the full costs of mortgages for between three months and one year, depending on how long the residents are willing to keep their exterior walls decorated with the company's logo.

    Mendoza told AOL News he came up with the promotion after his 6-year-old daughter saw a "bank-owned" sign in front of a house on her way home from school and asked him what it meant.

    "By the time we had driven home, I had figured out a way to help homeowners by paying their mortgages," he said.

    Since launching the "Paint My House" initiative earlier this month, Mendoza says Adzookie has received about 10,000 applications -- an encouraging sign for the small company but also a sobering reminder of the economic hardships faced by many homebuyers.

    "It's kind of depressing to a point, because most of these people need help," said Mendoza.

    Working with an initial budget of $100,000, Mendoza planned a promotion that would assist 10 homeowners in paying their bills while adorning their homes with Adzookie's logos and social media icons.

    But thanks to news coverage and social media buzz about the gimmick, Mendoza says his company has attracted the interest of other sponsors -- allowing Adzookie to paint an additional 90 homes and potentially share the ad space with other brands.

    The contest is open to almost any homeowner in the United States -- no matter the size of the home or the size of the mortgage.

    "It's not a big deal if it's off a major freeway," Mendoza explained. "We're not really concerned [about] it being the most high-visibility house -- it's about promoting local.

    "They might not get the drive-through traffic, but they'll get enough attention."

    The only things barring homeowners from taking part are municipal rules against advertising and, well, taste.

    But plenty of people say they are willing to cover their home in a billboard if someone else will cover their mortgage.

    "I'm a single mom, and I could certainly use the money," Kimberly Rae, of Largo Fla., told Bay News 9 after entering the contest.

    "It could be condoms. It could be drink water," she said. "It doesn't matter to me. I don't embarrass easily."


    Living next door to a brightly colored billboard might not be aesthetically pleasing, but Mendoza insists it's better for the neighborhood in the long run.

    "I could see it being not the most beautiful thing in the neighborhood, but it's temporary and it helps the home," he said. "What would you rather see? That [billboard] for three months or foreclosure signs and your neighbors leaving the neighborhood?"

    Adzookie plans to start painting its first house next week. The company is still accepting applications on its website.
    Would you allow your house to be turned into a billboard for a years worth of mortgage payments? Would you be upset with your neighbors if they did this?
    -Alissa, mom to Tristan (5) and Reid (the baby!)

    Got an opinion? We've got a board! Come join us for some lively debate on the Face Off! Debate Arena board.

  2. #2
    Mega Poster Gina's Avatar
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    between advertising on my house or losing my house, I would choose the advertising

  3. #3
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    I'm pretty sure my HOA wouldn't allow that.....

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    Quote Originally Posted by Alana*sMommy View Post
    I'm pretty sure my HOA wouldn't allow that.....
    Ours wouldn't either. But I can see why people would choose that over losing their house. I wouldn't care to look at house signs, as it would deface our subdivision, but I can't see arguing much against people who are truly in financial need. (The housing market is abysmal here, so there likely wouldn't be the option of just selling).
    Last edited by Khaki; 04-14-2011 at 08:22 AM.

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    Community Host wlillie's Avatar
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    I'm pretty frugal and even I wouldn't do it for extra cash, but I'd do it if we needed help with the mortgage. I'd think a little less of my neighbors for doing it if I thought they didn't need help, but obviously I don't know everyone's situation so it wouldn't be comment worthy.

  6. #6
    Posting Addict MsLulu's Avatar
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    That's just . . . sickening. Imagine the people who invested in their homes on that street. The depreciation of their homes would probably go through the roof.

  7. #7
    Community Host Alissa_Sal's Avatar
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    MsLulu - do you think that the homeowners have an obligation to let their house be foreclosed (assuming those are the only two options available to them at that time - foreclosure or house ad) to maintain their neighbor's curb appeal?
    -Alissa, mom to Tristan (5) and Reid (the baby!)

    Got an opinion? We've got a board! Come join us for some lively debate on the Face Off! Debate Arena board.

  8. #8
    Posting Addict zefroim's Avatar
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    Quote Originally Posted by Alissa_Sal View Post
    MsLulu - do you think that the homeowners have an obligation to let their house be foreclosed (assuming those are the only two options available to them at that time - foreclosure or house ad) to maintain their neighbor's curb appeal?
    Yeah I kind of do. Thank goodness our township has laws against this and it could never happen in our neighborhood.
    ~Sara~




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    That's one of the reasons why HOAs exist. If you don't live in an area with an HOA, then you don't get to pick on how your neighbors paint their houses. Though I agree that I'd be PO'ed if my neighbor did that.

  10. #10
    Posting Addict KimPossible's Avatar
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    No way should a neighbor feel obligated to foreclose on their house in order to save someone some curb appeal. "My need to possibly sell my house at some point is more important than your house all together"??

    I think not.

    I think it would be inconsiderate of someone to do this without a really good reason, but in the end, i think its their house and they should be able to do it.

    I hate HOA's btw.

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