Read this in an industry newsletter today:
For the ladies, Rethink Breast Cancer has unveiled " Your Man Reminder," a free app for the iPhone that uses good looking guys to regularly remind you to "get in touch with and know your breasts." It is the latest offering from the Canadian charity that seeks to use humor and sensitivity to raise breast health awareness. Check out some fun videos from the campaign on its YouTube channel.
The idea seems pretty creepy to me but when I have a few minutes I will check out the details and see if I still feel the same way.
Is this a great idea or just plain inappropriate?