Read this in an industry newsletter today:
For the ladies, Rethink Breast Cancer has unveiled " Your Man Reminder," a free app for the iPhone that uses good looking guys to regularly remind you to "get in touch with and know your breasts." It is the latest offering from the Canadian charity that seeks to use humor and sensitivity to raise breast health awareness. Check out some fun videos from the campaign on its YouTube channel.
Link is here: http://itunes.apple.com/us/app/your-...467911146?mt=8
The idea seems pretty creepy to me but when I have a few minutes I will check out the details and see if I still feel the same way.
Is this a great idea or just plain inappropriate?
Doesn't bother me at all. If some women are kind of creeped out by it they don't have to download the app. I'm all for anything that will get more women doing regular monthly BSEs and if some women are pleasantly reminded each month by a hot guy, whatever.
That said, I haven't read into the campaign because I'm supposed to be working right now. I'll check it out later.
eta - I checked out the app. I think it's awesome not just for the guys (who, btw, I don't think are all that hot. Sure hope they have a better selection that those 6 dudes). I like the ability to quickly check symptoms, set your dr.'s appt, etc. Great idea.
Last edited by Claire'sMommy; 10-12-2011 at 10:55 AM.
It doesn't offend me or anything-- just another campaign for breast cancer awareness.
I just wish more people were as dedicated and passionate about heart disease as breast cancer. It kills so many more people and you have so much more control over your lifestyle and how it may affect diagnosis.....
I thought they were phasing out BSE's? I must have missed something....
DD 8.03, DD 6.05, DS 3.07, DD 5.09, and DS arrived 6.17.12
Anything that makes women more aware is a good thing!
And I think the video is hilarious! We were watching it at work last night, killing ourselves laughing. Mind you everything gets pretty funny at 4am on a night shift when you are exhausted
The app is fine. People who like it will download it, those who don't, won't.
The video to me is a little annoying. Kind of like the I <3 BOOBS campaign. It's not really about breast cancer and most people who buy them, aren't doing so because they care about breast cancer but because they want something that says Boobs on it. Humor is great, but reducing the message down so low that it is not about the messageanymore to me is disrespectful. JMO.