MSNBC is in apology mode again, but it may take a mea culpa from the big boss to stop an all-out Republican boycott of appearances on the network.
The head of the GOP penned a letter to MSNBC President Phil Griffin telling him he is banning RNC personnel from any of the cable network's shows until Griffin "personally and publicly" apologizes for the channel's latest misstep. On Wednesday, MSNBC's official Twitter account sought to politicize a Cheerios commercial featuring a biracial family that debuted months ago and is slated to air in a new version during the Super Bowl.
"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family."
The Tweet prompted an angry tide of reaction from conservatives, many of whom noted their own families spanned races, either through marriage or adoption. Most wondered why the left-wing news network thought it was such a big deal.
Conservative commentator Michelle Malkin went on Twitter and urged her followers to send photos of their own biracial families to MSNBC’s Twitter feed with the hashtag “#MyRightWingBiracialFamily.”
The network quickly apologized for the Tweet, taking it down and posting two subsequent Tweets regarding it.
Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.
— msnbc (@msnbc) January 30, 2014
The second Twitter missive announced the offensive tweet had been deleted and included another apology.