Love it, hate it, or don't care?
I personally couldn't care less about it. IMO, there's 364 other days in the year for romance. DH doesn't really care either. We'll maybe exchange cards, but likely not. DD was totally into giving valentines at school today, so I got into the whole thing with her and I remember I totally LOVED getting and giving valentines at school too. I guess I just grew out of it as I got older. I'm not about getting all nuts on DH for not bringing home an overpriced bouquet of flowers.
What about you guys?