Ihave TONS! I lotion when I am itching like crazy which the last couple days has been a ton on my belly. I have awful marks on my belly and my legs. I need to start lotioning more. I think it's genetics too. I used lotions aLLLl of hte time with DS and ended up with tons.
Part of me believes the genetic component and whether your skin type is susceptible to stretch marks, but why risk it? LOL. With DD I used Cocoa Butter lotion pretty consistently. I had stretch marks on my hips for years before even getting pg so I know it can happen to me! That said, I only ended up with one tiny one from my pg with DD and it is beside the hole for my belly button ring. I'm guessing the hole is the factor because I wasn't born with it.
Ashley - Have you checked out The Body Shop cocoa butter Body Butter? It's REALLY thick.
I am a lotion girl! So yes, I have put lotion on since day 1. I like using the cocunut cream that comes in a jar. I don't buy those stretch mark pregnancy creams, I think the other ones work the same. Plus, I like to put it on my belly to bond with the baby alittle more!
I put a natural oatmeal lotion on after showering, or sometimes coconut oil. I also don't have any stretchmarks. It was actually the first thing the midwife said to me at my first appt, "no stretchmarks?!?" I'm pretty sure my mom got them, but she gained ALOT of weight. I try to gain no more than 35 pounds, and it's gradual. So I think that helps.
You know what's funny is that the only new stretch mark I got with my DS was at the top of my belly button right where a belly button ring hole would be, but I've never had mine pierced. Strange that it's in such a similar spot to yours. I got stretch marks with my DD but only on the undersides of my breasts and on the sides of my butt...both of which are mostly covered up so I can wear a bikini still. But my butt looked like I had been attacked by a tiger the last 2 months of my 1st pregnancy. Yikes! FTR, my mom didn't get stretch marks much worse than me and gained 3x the weight I did. I can't imagine any kind of cream, lotion, or oil gets down all the way to the skin layer that stretch marks are formed in but like you said, it doesn't hurt just in case it makes a difference (and definitely helps the itching anyway).