I have noticed a few of these type of lawsuits popping up in the news lately. Granted - there truly is a lot at stake now as more and more kids vie for college athletic scholarships since schools seem to award many more of those than academic ones (a pet peeve of mine!) Without having an opportunity to get on the field/court, players don't have a chance to improve skills in game situations and certainly can't get 'credit' or be seen.
Still -- teams outside of rec play are 'in it to win it'. Coaches failing to produce winning seasons may lose their jobs. Teams without winning records rarely get a look by scouts which means *all* the players on the team then could miss out. Finally there is pressure from all of the parents on the team who believe their 'darling' deserves the most play time. When you're putting out the kind of money for these travel / club teams -- or even investing all the training time for school teams, you expect your coaches to be out to win.
So -- what's the answer? Should these type of lawsuits push club level or school teams to adopt the same policies as recreational leagues (where everyone gets equal playing time regardless of skill level?)