The bulk of the advertising directed at children today has an immediate goal. "It's not just getting kids to whine..." one marketer explained in "Selling to Kids," "...it's giving them a specific reason to ask for the product."
The bulk of the advertising directed at children today has an immediate goal. "It's not just getting kids to whine..." one marketer explained in "Selling to Kids," "...it's giving them a specific reason to ask for the product."